Explosive AI & Organic Visibility Growth for a Harley Street Clinic in Just 28 Days

Find out how the Avaris team helped a Harley Street clinic dramatically increase AI discoverability, organic visibility, and search performance in under one month.

The Challenge

A private clinic based on Harley Street, London, approached Avaris Media for an ad-hoc SEO project to make their website more discoverable across AI-driven search platforms, including Google AI Overviews and ChatGPT-style discovery.

Despite operating from one of the most prestigious medical locations in the UK, the clinic had limited organic visibility, technical issues holding the site back, and very little presence within emerging AI search environments.

Some of the challenges we faced

Limited SEO Footprint

Technical SEO issues impacting crawlability

Website not optimized for AI

Ad-hoc project with short delivery window

Client Detials

Client: Memory & Brain Clinic London

Website: memoryandbraincliniclondon.co.uk

Industry: Private Medical Clinic

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Our Success in Numbers

Increase in Ranking Keywords

Increase in AI Overview Mentions

In Website Impressions

Increase in Website Clicks

How We Did It

Optimisation for AI Discoverability

The primary KPI for this project was improving how easily the website could be understood, trusted, and referenced by AI-powered search systems.

To achieve this, we focused on strengthening the website’s technical foundations, structure, and authority signals. These improvements made it significantly easier for both search engines and large language models to interpret and surface the clinic’s content.

Technical SEO Improvements

A technical audit revealed multiple issues limiting performance.

By resolving these, we were able to dramatically improve overall site health:

Website health score improved from 90/100 (Good) to 100/100 (Excellent)
Critical errors reduced from 22 to 0

This created a strong foundation for sustainable organic and AI-driven visibility.

Keyword & Search Visibility Strategy

We expanded the clinic’s keyword footprint by targeting high-intent, service-led search queries relevant to private medical care in London.

As a result:

The number of ranking keywords increased significantly
The site began appearing across a much wider range of relevant searches

AI & ChatGPT Discovery Growth

As part of the optimisation work, we monitored how the clinic appeared across AI-assisted discovery environments, including ChatGPT-related searches.

Over the most recent 30-day period:

AI-related search visibility increased by 200%
New users discovering the clinic via ChatGPT-driven searches increased by 166.67%

Improvement in just 28 days

In just 28 days, organic visibility increased significantly across key search metrics:

Organic clicks increased by 919% – from 27 to 275
Search impressions increase by 1482% – from 992 to 15,700

Higher impressions mean the brand is appearing far more frequently in relevant searches, while the increase in clicks shows improved relevance and stronger engagement from users actively looking for the clients services

Appearing first in ChatGPT

Within 28 days, our team positioned the client as the number one result in ChatGPT for the search term “dementia specialist London”. By deliberately optimising the site for AI-driven search alongside traditional SEO, we ensured the brand was highly visible where people are increasingly turning for answers.

This is important because it shows how businesses can now be discovered not just through Google, but through AI platforms that are shaping how users search, compare, and choose services.

Trusted by Leading Clinics Around the World

Read our 5-star reviews

“We hired Avaris to help with SEO and PPC for our website. They have been extremely helpful, quick to respond and patient when we are asking a million questions. We’ve noticed a big change in the number of patients we’ve had since working with them and would highly recommend.”.

Jayde Fowler

“We have worked with Avaris for almost 2 years on multiple projects and seen positive results each time. We will happily continue working with them and will no doubt collaborate on future projects.”

Dale Sweatland

“I always recommend Avaris to any of my clients looking for SEO on their websites as they are very professional, helpful and experienced in their field. They have helped my clients build a good SEO strategy and improve traffic and engagement through their work. I would recommend them 100%.”

Andy Seymour

“Nick is a great asset to my business. He’s consistently helpful, more than happy to offer advice and help when I’m struggling with SEO and is an easy-to-deal-with, nice guy to boot. Happy to have found him”.

Claire Robinson

“Nick at Avaris was superb at creating our new website from the initial point of contact through to all the designing details, very happy with the finished product and would highly recommend it to anyone considering a new website”.

Edward Carter

“Working with Avaris is fantastic! Needed some help getting a client seen in local searches for their beauty clinic services in Westminster, and these guys made it happen very quickly. Noticed a genuine boost in the client’s local Google rankings and maps presence. If you’re looking for an SEO company that actually delivers, definitely give them a shout”.

Léandre Larouche

“Exceptional company, extremely professional and very helpful with all advice and services received, highly recommended”.

Ryan Chancellor

“Nick from Avaris has done a great job with making my website more visible, he keeps me updated with work that he is doing and we are seeing results already! Highly recommend.”

Shaun Weeden

“Avaris are fantastic at what they do. They built my website for my beauty clinic from scratch when I launched it and continue to maintain it for me. I always get comments on how professional and easy to navigate the website is. I can always reach out to them for anything technical and know they will be quick to diagnose any issues and promptly get these sorted”.

Callie Emerton

“I cannot recommend Avaris enough. Finally, I have a website that is effective in generating leads for my business. The monthly SEO work they do for me has doubled my clients and it’s incredibly impressive the way it comes up on the first page of Google above all the local competitors”.

Charlotte Smith

More Patient Appointments in Just 60 Days

Find Out How

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