In early 2024, a private dental clinic based in Sydney reached out to us looking to grow their Invisalign bookings. The clinic had a solid reputation and an experienced clinical team but wasn’t seeing traction online for its Invisalign services.
We launched laser-targeted Google Ads aimed at searchers with high intent, using terms like “Invisalign consultation Sydney” and “Invisalign near me.” These ads directed users to high-converting landing pages our team built.
We rebuilt their local SEO presence by creating specific landing pages such as ‘Invisalign Sydney’, targeting high-intent search terms. Their Google Business Profile was fully optimised to highlight Invisalign, increasing visibility in local maps.
We implemented schema markup, improved internal linking, and refreshed on-page content to boost rankings. To build trust and credibility, we introduced a review strategy encouraging Invisalign patients to mention their experiences.
We focused on conversions by redesigning the service pages to highlight the clinic’s key USPs and improve the overall user experience. Clear, mobile-friendly forms were added alongside booking buttons to keep calls to action visible at all times.
Implementation of more trust elements was increased, including verified Google reviews, Invisalign branding, and real patient results. We also introduced urgency-driven offers to prompt faster decision-making.
We developed content that educated and converted. This included SEO-optimised blog posts addressing common Invisalign questions, along with easy-to-digest guides covering treatment timelines, pricing, and results.
Pay-per-click advertising remains one of the fastest ways to get new patients through the door and we wasted no time in launching a highly focused PPC campaign designed to drive Invisalign enquiries from day one.
We structured separate campaigns to target:
“We’d tried running ads before, but nothing really worked. It felt like we were guessing half the time, and we didn’t know where our money was going. Avaris came in and just got it. They focused everything around Invisalign, cleaned up our website, and made it really easy for patients to book. Within a month or so, we noticed a huge increase in consultations. We’re now getting consistent monthly bookings and tracking what’s working, which is something we never had before.”
“We hired Avaris to help with SEO and PPC for our website. They have been extremely helpful, quick to respond and patient when we are asking a million questions. We’ve noticed a big change in the number of patients we’ve had since working with them and would highly recommend.”.
“We have worked with Avaris for almost 2 years on multiple projects and seen positive results each time. We will happily continue working with them and will no doubt collaborate on future projects.”
“I always recommend Avaris to any of my clients looking for SEO on their websites as they are very professional, helpful and experienced in their field. They have helped my clients build a good SEO strategy and improve traffic and engagement through their work. I would recommend them 100%.”
“Nick is a great asset to my business. He’s consistently helpful, more than happy to offer advice and help when I’m struggling with SEO and is an easy-to-deal-with, nice guy to boot. Happy to have found him”.
“Nick at Avaris was superb at creating our new website from the initial point of contact through to all the designing details, very happy with the finished product and would highly recommend it to anyone considering a new website”.
“Working with Avaris is fantastic! Needed some help getting a client seen in local searches for their beauty clinic services in Westminster, and these guys made it happen very quickly. Noticed a genuine boost in the client’s local Google rankings and maps presence. If you’re looking for an SEO company that actually delivers, definitely give them a shout”.
“Exceptional company, extremely professional and very helpful with all advice and services received, highly recommended”.
“Nick from Avaris has done a great job with making my website more visible, he keeps me updated with work that he is doing and we are seeing results already! Highly recommend.”
“Avaris are fantastic at what they do. They built my website for my beauty clinic from scratch when I launched it and continue to maintain it for me. I always get comments on how professional and easy to navigate the website is. I can always reach out to them for anything technical and know they will be quick to diagnose any issues and promptly get these sorted”.
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