Botox Marketing Agency

More booked Botox consultations.

Specialist Botox marketing for aesthetic and skin clinics: Google Ads, Local SEO and follow-up systems built around the reality of advertising a prescription-only medicine.

Book a Free Strategy Call See what we do
Specialist aesthetic clinic marketing
Built for prescription-only medicine rules
Campaigns structured around ASA, CAP and platform certification requirements from day one, not fixed after a rejection.
Consultations, not clicks
Every campaign is built to fill your appointment book with genuine Botox consultations, not vanity traffic.
Repeat patient focused
We market for the three to four month repeat cycle, not just a one-off enquiry.
Treatments we market
Botox & Anti-Wrinkle Dermal Fillers Facial Aesthetics Glabellar Lines Forehead Lines Filler Combinations Skin Boosters
Aesthetic clinic offering Botox and facial aesthetics treatments
Sound familiar?

Why most Botox marketing falls flat

Botox is one of the UK's most searched aesthetic treatments, which brings more competition, more regulation, and less room for error than clinics expect.

01
Ad accounts get disapproved
Botox is a prescription-only medicine. Ads that mention the brand directly, or aren't built with the right certification, get rejected or the whole account gets suspended.
02
Price shoppers, not patients
Untargeted campaigns attract people comparing the cheapest unit price on the high street, rather than patients looking for a trusted, repeat practitioner.
03
Enquiries go cold
A Botox enquiry that isn't answered within minutes usually books with whichever clinic replied first. Most practices lose bookings here, not in the ad campaign itself.
04
Generic agencies don't know the rules
A lot of agencies that market restaurants and estate agents also take on aesthetic clinics without understanding ASA and CAP guidance for injectables.
05
No repeat patient strategy
Botox patients typically return every three to four months. Campaigns built only for first-time enquiries miss the lifetime value sitting in your existing patient base.
06
Local visibility gets ignored
"Botox near me" is a high-intent search. Clinics without an optimised Google Business Profile miss a huge share of local, ready-to-book patients.
Botox advertising compliance, handled properly

Botox is a prescription-only medicine, so it can't be advertised like a facial. We build every campaign around ASA, CAP and platform certification rules from day one — not fixed after a rejection.

  • No brand mentions or price gimmicks that trivialise a medical decision
  • Landing pages built to meet platform policy from the start
  • Campaigns that promote the consultation, not the drug
What we do

Botox marketing, built properly

Three services that work together. Ads bring the enquiry in, local visibility keeps you found, and the follow-up system stops that enquiry going cold.

01
Botox Google Ads
Compliant campaign structures built around consultations rather than brand mentions, with landing pages designed to meet prescription-only medicine advertising policy and convert once a patient lands.
02
Local SEO for aesthetic clinics
Google Business Profile optimisation built for "botox near me" and treatment-specific local search, so you show up when a patient in your area is ready to book.
03
Missed enquiry follow-up
Automated missed-call text-back, review requests and live chat, so every Botox enquiry gets a response in minutes rather than sitting unanswered until it books elsewhere.
Beyond Botox

We market the full facial aesthetics picture

Most Botox patients are also considering fillers, and most clinics offering anti-wrinkle injections sit within a wider aesthetic clinic marketing plan. We build campaigns that reflect that.

Dermal fillers
Lip filler and dermal filler campaigns run alongside Botox marketing, since many patients search for or book both in the same consultation.
Glabellar and forehead lines
Treatment-specific pages and ad copy that reflect how patients actually search, whether that's by treatment area or by treatment name.
Botox and filler combinations
Campaigns built to promote combination treatments where relevant, reflecting how your clinic actually structures its consultations and pricing.
Wider facial aesthetics
If Botox sits within a broader facial aesthetics offering, we build out the wider clinic marketing to match, not just a single treatment page in isolation.
The right patient, not just more enquiries

We market for repeat patients, not one-off price shoppers

Botox has one of the highest repeat rates of any aesthetic treatment. A patient who books, has a good experience, and returns every three to four months is worth far more than five one-off enquiries chasing the cheapest price on the high street. Our campaigns are built with that lifetime value in mind.

  • ✓
    Targeting built around consultation quality, not just enquiry volume
  • ✓
    Messaging that positions your clinic on trust and outcome, not just price
  • ✓
    Follow-up systems that nurture patients toward their repeat appointment
  • ✓
    Reporting tied to booked appointments and revenue, not clicks or impressions
Reviews

What clinic owners say about us

We work with aesthetic and skin clinics across the UK, including those offering Botox and facial aesthetics.

Read all our reviews on Google →

"Amazing results from Nick and his team. We were initially unsure as we've used SEO agencies before and haven't had great results. After only a few short weeks we were blown away. It's nice to work with an agency who are actually honest and transparent."

Mark
Clinic Director

"I cannot recommend Avaris enough. Finally, I have a website that is effective in generating leads. The monthly SEO work has doubled my clients and it comes up on the first page of Google above all local competitors."

Charlotte Smith
Practice Owner

"We have worked with Avaris for almost 2 years on multiple projects and seen positive results each time. We will happily continue working with them and will no doubt collaborate on future projects."

Dale Sweatland
Group Operations
Avaris Media aesthetic clinic marketing team
Budget

What should you budget for Botox marketing?

There's no single answer, but here's the starting point we typically work from based on how competitive your local market is. These are indicative ranges, not a market survey, and we'll give you an exact figure once we understand your clinic.

Clinic typeTypical ad spendWhat it gets you
Single-practitioner clinic, smaller townFrom £600–£900/monthSteady local enquiry flow without heavy competition
Established multi-treatment clinic£900–£1,500/monthCompeting properly in a moderately contested local market
Clinic in a major city (London, Manchester, Dubai)£1,500–£2,500+/monthVisibility against dense competition from other aesthetic providers

This is ad spend paid directly to Google, separate from our management fee, and reflects our own starting estimate rather than published industry data. We'll give you a proper figure once we understand your local competition and how many consultations you're aiming for.

Plan it out

Work out your own numbers

A simple sense-check, not a promise. Fill in your own numbers — the answer is only as good as what you put in.

Not sure on the cost-per-booking figure? Leave it as a rough guess — we'll help you work out a real number on a call.

New patients booked per month 25
Revenue that could generate £3,750
Common questions

Botox marketing, answered

Can you advertise Botox on Google Ads in the UK?

Yes, but only within strict limits. Botox is a prescription-only medicine, so ads cannot name the brand, mention price in a way that trivialises the medical decision, or target under-18s. Google and Meta both require certification for prescription-only medicine advertising, and campaigns that ignore ASA and CAP guidance get disapproved or clinics get flagged. Compliant campaigns focus on the consultation and the practitioner, not the drug itself.

How much does Botox marketing cost?

Most UK aesthetic clinics running a proper Botox acquisition campaign should budget from around £800 to £2,000 a month in ad spend, plus agency fees. The right number depends on your local competition and how many consultations you want per month. Clinics in London, Manchester or other dense markets typically need more budget than a single-practitioner clinic in a smaller town.

How do you get more Botox patients?

The clinics that consistently fill their Botox diary combine three things: a Google Ads campaign built for consultations rather than clicks, a Google Business Profile optimised for local Botox searches, and a follow-up system that responds to every enquiry within minutes rather than hours. Most clinics lose bookings not from a lack of enquiries, but from enquiries going cold before anyone replies.

Is Botox marketing different from general aesthetic marketing?

Yes. Botox sits under prescription-only medicine advertising rules that don't apply to treatments like HydraFacial or chemical peels, so campaigns need to be built around ASA and CAP compliance from the start. The patient search behaviour is also different. Botox patients tend to search locally and repeat every three to four months, so the marketing needs to be built for retention, not just first-time acquisition.

Do I need a specialist agency for Botox marketing or can a general agency do it?

A general agency can run ads, but Botox advertising has enough regulatory nuance that mistakes get expensive. Ad accounts get suspended, landing pages get rejected, and clinics lose weeks of momentum while a generalist agency figures out prescription-only medicine rules for the first time. A specialist agency has already solved that problem across other clinics.
Ready to fill your Botox diary?

Let's build your Botox marketing properly.

Book a free strategy call and we'll show you exactly how a compliant, consultation-focused Botox marketing agency plan would work for your clinic.

Book a Free Strategy Call