Frustrated with poor ROI and wasted ad spend?
You’re not alone; most campaigns are built the wrong way.
Google ads for clinics can be highly profitable, and in fact, it’s one of the first things we recommend our clients do when they want to scale. However, when you entrust your ad spend with an agency that doesn’t know what they’re doing, you soon realise how expensive it can get.
A lot of our clients come to us from other agencies after having a bad experience.
Every campaign starts with understanding how patients actually search for treatments.
We research the keywords people are using in your area, things like treatment searches, “near me” searches and service-specific queries. This helps us focus your budget on the searches most likely to turn into real enquiries.
The goal isn’t just traffic. It’s attracting people who are already looking for the services you provide.
When someone searches for treatment, they’ll usually see several clinics advertising.
We write ad copy that clearly explains what you offer and encourages people to take the next step — whether that’s calling your clinic or booking a consultation.
Small changes to ad messaging can make a big difference to how many enquiries a campaign generates.
Sending paid traffic to a generic website page is one of the most common mistakes we see. We also see traffic being sent to poorly built landing pages that don’t convert.
We build high-quality pages that will improve your clinic’s conversion rates, not just by the design, but also by our powerful conversion tools, such as live chat features.
Tracking is essential.
We set up tracking so you can see exactly where your enquiries are coming from, including phone calls, form submissions and booked consultations.
This allows us to see which campaigns and keywords are generating results.
Google Ads campaigns need continuous management.
We regularly review performance, adjust bids, refine keywords and test new ads to improve results. Over time, this helps reduce wasted spend and increase the number of enquiries your campaigns generate.
Generating enquiries is only half the job. Turning those enquiries into actual patients is just as important.
Many clinics lose potential bookings simply because calls are missed, or enquiries aren’t followed up quickly enough.
That’s why we can also install a conversion optimisation system alongside your Google Ads campaigns.
This includes tools like:
• missed-call text back to reclaim potential lost bookings
• live chat and AI chatbots to respond to website visitors immediately
• automated review requests to help build your clinic’s reputation
These tools help capture more enquiries and make sure fewer potential patients slip through the cracks.
We’re proud to work with some of the best clinics in the UK. Take a look at a few of our reviews.
“Avaris are fantastic at what they do. They built my website for my beauty clinic from scratch when I launched it and continue to maintain it for me. I always get comments on how professional and easy to navigate the website is. I can always reach out to them for anything technical and know they will be quick to diagnose any issues and promptly get these sorted”.
“Nick is a great asset to my business. He’s consistently helpful, more than happy to offer advice and help when I’m struggling with SEO and is an easy-to-deal-with, nice guy to boot. Happy to have found him”.
“We have worked with Avaris for almost 2 years on multiple projects and seen positive results each time. We will happily continue working with them and will no doubt collaborate on future projects.”
Most clinics we work with will see a minimum of a 2x – 5x return on their ad spend, often significantly higher once lifetime patient value is considered.
Results depend on factors like location, competition, treatment value and how effectively enquiries are converted into bookings.
One of the biggest advantages of Google Ads for clinics is speed. Campaigns can start generating enquiries as soon as they go live.
In many cases, clinics begin seeing enquiries within the first few weeks. From there, results usually improve as we optimise the campaigns and gather more data.
There’s no one-size-fits-all answer. Your ideal budget depends on factors like location, competition and the treatments you offer. Some clinics start with a few hundred pounds per month in ad spend, while others invest significantly more to capture larger volumes of patient enquiries.
Our approach is to start with a controlled budget, gather performance data and then scale once we know what’s working.
Our campaigns start from £825 per month, which includes the full setup and ongoing management of your Google Ads.
That covers everything needed to run profitable campaigns — from keyword research and campaign structure to landing pages, tracking and continuous optimisation.
Yes, but campaigns need to be structured properly. We run Google Ads for dentists, physiotherapists, chiropractors, aesthetic clinics and other private healthcare providers.
Each sector has different search behaviour, which is why the campaign structure and keywords must be tailored to the treatments you offer.
We track real enquiries that include phone calls, form submissions and booked consultations. This allows us to see exactly which campaigns, keywords and services are generating patients so we can optimise performance and scale what works.
This is more common than people think. Many potential patients browse a website before deciding whether to enquire.
That’s why we also offer optional conversion optimisation tools such as live chat, missed-call text back and automated follow-up systems.
These tools help capture more enquiries and ensure fewer potential patients slip through the cracks.
Technically, yes; however, managing campaigns effectively requires ongoing optimisation, proper tracking and a clear understanding of how patient searches work.
Many clinics find that campaigns become much more profitable when managed by specialists who work with healthcare providers every day.
Absolutely. In fact, Google Ads for dental clinics and Google Ads for aesthetic clinics can be particularly effective because patients often search for specific treatments like Invisalign, teeth whitening or dermal fillers.
When campaigns are targeted correctly, these searches can lead directly to enquiries and consultations.
We ask for a 3-month minimum on all plans, including custom ones. After that, we move to a simple rolling monthly agreement with a 30-day notice.
Book a free strategy call today and discover how we can help you grow.
Book a call, and we’ll show you how to get more patients today from Pay-Per-Click.
